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Google Authorship is Dead

Google Authorship is Dead

 

Google's official statement says “Authorship markup is no longer supported in web search.”

Looking for an alternative author markup? You can still use rich snippets and structured data. Check schema.org on how you can implement this.

Last June, Author's Google+ profile pictures were removed from search results. According to Google’s Webmaster Trends analyst John Mueller, this change improved click-through rates, which is a direct contradiction to Google's thinking.

Mauller said, "If you’re curious — in our tests, removing authorship generally does not seem to reduce traffic to sites. Nor does it increase clicks on ads. We make these kinds of changes to improve our users’ experience."

Google first started authorship markup last June 2011 and since then, there were lots of updates or changes released.

Now that authorship markup is dropped, you can now remove rel="author" markup on your websites.

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